Winning money is awesome. But as they say, “you can't win if you don't play.” So I encouraged people to play the Ohio Lottery. What’s more fun that that?
Super Lotto & Mega Millions TV - “It Could Happen”
My challenge was to keep Super Lotto Plus relevant during the heralded arrival of Mega Millions–a multi-state game offering substantially higher jackpots. So I strategized their commonality; both games can make players millionaires. It’s simply a question of which day of the week they’d like to become one.
Super Lotto & Mega Millions In-Store Counter Cards
Platinum Payout TV - “Leprechaun”
Platinum Payout Radio - “Leprechaun”
Dreams TV - “Kids”
Dreams TV - “Teachers”
Dreams Print Campaign
Cash Blitz Radio - “Half Millionaire”
Summer Games TV - “Training”
Summer Games TV - “Winning”
Winners TV - “I Feel Happy”
