For JACK Entertainment, the goal was, of course, to promote the excitement of winning. Above that, I wanted to elevate JACK Cleveland Casino and JACK Thistledown Racino to the status of major entertainment destinations that can't be missed. I also encouraged repeat visits via a new membership drive, and reminded current members to come in for free giveaways and more.

Digital Outdoor Signage

Outdoor

New Member Acquisition Posters

Promotional Postcards & Print